Tuesday, November 29, 2011

Vlog 101!

BIG NEWS! We’re in pre-production of an exciting VLOG series. It will be all about how to Vlog to market your business, and you’ll be able to tune in for FREE. So stay in touch, visit our site often, follow us on


WHAT is a Vlog?

Video + Blog = Vlog

A Vlog is a type of website or part of a website that is periodically updated with content in the form of short videos. These videos have the potential to educate, entertain, and excite! They can also market your business to a captive audience.

WHY Vlog?

* position yourself as an expert in your field of expertise

* create content to attract potential clients to your site

* adding video to your site or blog will improve your SEO (Search Engine Optimization), which means you will rank higher in Google searches (and other search engine searches)

* video is more persuasive and easier to digest than written text; visitors tend to dwell on video much longer than they do on text, giving you more of an opportunity to drive your message home

* As business owners, we all have a product or service we want to sell. But web-savvy audiences aren’t interested in being bombarded with more advertising; it’s all become background noise o them, so if you approach your potential buyer with a sales pitch, they will block you out. What they DO want is content; that is, free advice and education.

WHO Should Vlog?

Business owners, entrepreneurs, coaches, speakers, teachers… pretty much EVERYONE should Vlog! Anyone who craves a following, needs original content, seeks credibility, and wants to get their message out there, should Vlog!

If you’re an event planner, vlog wedding and event planning tips. If you’re a fitness guru, vlog exercise demos and health tips. If you’re a chef, vlog your very own online cooking show. If you’re an interior decorator, vlog design ideas. If you’re a business coach, vlog your wisdom and insights.

WHEN should you Vlog?

You want your Vlog to do two things:

* Grab someone’s attention

* KEEP their attention

So it’s not enough that you produce one kickass video; you want to unleash a series of kickass videos, so your following stays tuned, so they become your captive audience. Releasing a new video periodically is ideal; often enough so that your audience doesn’t tune out, but not too often so that they don’t feel over-inundated with information overload (which can feel like spam). You can intersperse your vlog entries with written blog updates, audio files, photographs, graphics, etc. and definitely make sure you have something to say whenever you post an update.

WHERE should you Vlog?

To be effective, your Vlog should be backed up by a social media campaign. Broadcast your Vlog, along with your Blogging activities, on Facebook, Twitter, LinkedIn, YouTube, and e-newsletter.

HOW do you Vlog?

You can certainly do it yourself. And many people do. However…

For those approaching a more exclusive following, who are more image-conscious and want to appear more savvy and sophisticated to a more discerning viewer, we recommend you hire a professional videography studio to handle your Vlog production (and, by that, yeah we mean hire us). You hire a pro to cut your hair, you hire a pro to do your taxes, you hire a pro to fix your basement, and you hire a pro to handle your video.

What can Night Day Productions do for you?

We can offer a wide range of services to create your Vlog series from start to finish:


* Script creation and/or script consultation

* Studio time or on-location shooting


* HD cameras and camera operators

* Required lighting, external microphones, green screen, etc.


* Digital edit, incorporating titling, animation (2D and 3D available), transitions, cutaways to photos, graphics, slides, additional video, stock footage, etc.

* Final output of edited high quality video files, appropriate for upload to web

* Creation and maintenance of a YouTube channel

* Creation and maintenance of Facebook and Twitter accounts (consultation also available)

* DVD authoring and production for resale

For a custom quote and FREE consultation, please contact Nishi Dias for a meeting:

Monday, October 31, 2011

Wedding Prequel Video! Now With Photos!

Not too long ago, we unleashed our first wedding prequel video...

Photographer Brett Gundlock, of Brett Gundlock Wedding Photography, captured some great stills during the shoot, and we just wanted to share them here. You can see them by visiting Brett's blog here.

Wednesday, September 28, 2011

Wedding Prequel Video!

Our new wedding product, the "Prequel Video" - can be used as a Save the Date (on Facebook, YouTube, DVD, etc.) and modified to be a reception video (a more personal alternative to the usual slideshow).

Tuesday, September 20, 2011

3 Signs You Need a Less Crappy Headshot

If you’re in business, it goes without saying that you need a good-looking headshot. It’s a seemingly small thing but you’ll find uses for one pop up everywhere:

- as a profile photo on social media sites (LinkedIn, Facebook, Twitter, etc.)
- as an author/contributor photo on newsletters, blogs, online and printed publications
- on your business card, advertising and marketing materials

A great-looking headshot is an opportunity to put your best foot forward, to make a positive impact on your potential client.

So don’t muck it up ;)

Here are 3 signs you need a less crappy headshot:

1) If you like Pina Coladas… If your headshot is a cropped vacation photo, you’re in need of a better headshot. Seriously, we can all tell that you cropped out the margarita in your left hand and the salsa dancer in your right. Is this really the image (not to mention the composition, the lighting, the glaze in your eye) you want to portray for business?

2) Karma Chamelon… If you get a lot of people exclaiming “That’s you?!?” it may be time to get a new headshot. If your headshot is too old, or your fashion sense, facial hair, or hairdo has changed since your last photoshoot, it’s time for an update!

3) If Looks Could Kill… The whole point of a headshot is to make you seem approachable and familiar. You want to come off as professional and trustworthy, not aloof or pretentious. It’s got to make people want to invest time and money in you, not shirk away in fear or hit you up for a one night stand.

Looking to hire a professional to shoot your headshot? Night Day Productions has a great special going on:

Night Day Productions – HEADSHOT MARATHON
Monday, September 26, 2011
10am to 3pm (you must book a 20-minute time slot in advance – no walk-ins, please)
Danforth and Greenwood neighborhood
Regular Price: $250 Marathon Price: $125!

For a time slot, please contact Nishi Dias:
Phone/Text 416-821-8669

Saturday, September 3, 2011

Ever Felt Awkward?

Big news! Night Day Productions, along with Business of Manners has produced “International Etiquette & Social Graces,” a light-hearted but deeply informative DVD for anyone who has felt the slightest bit awkward in formal dining or business and social situations.

Click here to purchase!

Learn more about “International Etiquette & Social Graces” at Business of Manners.

Wednesday, August 24, 2011

Headshot Marathon - September 26-27

My photographer and I are planning on doing another one of our famous headshot mararthons, September 26-27, 2011 (Danforth and Chester)

Basically, how it works is each client would get a scheduled 15-20 minute time slot. Each client gets a touched up high resolution file of a corporate headshot, set against a gray background like the shots here:

These shots are appropriate for web and print use. Use them on your web sites, social media profiles, your newsletters, your business cards, your advertising, etc.

Normally, we would charge $250 for a basic shot like this (or $400 for a 2 hour session if you want a more elaborate shoot with lots of poses, wardrobe changes, on location). But for the marathon, the price would be $125 + HST per head. If this sort of thing interests you, or if you know someone who would dig this limited time discount offer, please let me know. I can add more days to the marathon if there is enough interest.

Book your time slot today, before all the good ones are gone :)

Thanks so much!!

Nishi Dias

Wednesday, July 13, 2011

SUMMER SPECIAL: 10% off tape to DVD transfers

From now to August 31, 2011, Night Day Productions is glad to offer a 10% discount on tape to DVD transfers. We can transfer the following tape formats to DVD:
  • Video 8
  • Analog 8 mm cassette
  • Mini DV
  • SVHS
  • VHS
  • VHS-C

Our rate: $10 per hour of footage transferred. Editing and courier charges are extra.

To qualify for the discount, please mention you saw this post in our blog.

Wondering if it's worth it to get those old home movie tapes on DVD? Check out 5 Reasons to Transfer Your Old Home Videos to DVD